There are better tools than Social Media Marketing
Have you noticed that people's "intention" is different on Social Media vs those who "look for something to buy"? Where do you go when you need to buy something or information?
Francisco Kalchgruber
2/6/20251 min read
Ok, while social media marketing is good and clearly better than nothing, there are studies that show that the conversion rate (people seeing your ads/people buying your product) is much lower there than with other marketing methods like email, SEO o SEM (Search Engine Optimization and Search Engine Marketing).
Why does this happen?
Because of people's intentions: On social media, people are looking for distraction, entertainment, or to connect with other people. How many social media ads can you remember? (If you signed in today, you probably saw a lot... How many do you remember?)
There's a popular app that puts ads before you can watch the videos you want... it FORCES you to watch something for a few seconds that you didn't ask for and all you want is the "skip" button to appear. How many of those videos have you watched in full?
I think you understand me now; you should have social media marketing too. But if you want to attract customers (and especially if you are on a budget) it's better to spend your money on things that provide more value. For example, good SEO or a mailing list of customers and referrals who are interested in you.
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